Shoplist

E-commerce

Summary

Enhancing common man’s online shopping experience by making it simple as making a list

Strategy I UI/UX

Problem statement

Redefining e-commerce experience to help consumers from tier 2 and tier 3 cities shop online by making it accessible.

Through buyer interviews across different age groups in Raipur and Jasdan, I unearthed unique challenges faced by distinct demographics. Additionally, I engaged shopkeepers in these cities and Ahmedabad to shape an impactful omnichannel strategy. This approach was further enriched by insights gathered from 12 industry experts hailing from e-commerce giants like Amazon, Flipkart, and Meesho.

The following were the main insights from my research

Elderly interactions: Older users focus on phone essentials like WhatsApp, YouTube, and calls, practicing interactions due to memory concerns. They value patience in the learning process.

Next 100 million users: Future buyers from tiers 2 to 4 are cautious due to fraud news but hold distinct requirements and mental models.

Reselling trust: Influencer-like figures drive trust in local reselling communities, impacting buying choices.

Omnichannel demand: Shifting preferences dictate an Indian omnichannel future; quick online research, offline pickup define trends.

Personality matters: Online shopping's appeal includes avoiding interactions for introverts, yet privacy concerns persist.

Experience gap: Evolving to voice, vernacular, and video interactions addresses tier 2 and 3 users, simplifying onboarding.

So, after researching about the space, trying to build my understanding about this space and benchmarking with the competitors...
...I built user personas to get a better understanding and mapped out ideas that could address the problem...
...I sketched out ideas on the paper, built the wireframes to bring life to the concepts and worked on the execution of the final work...
...and the following was the end result

Presenting

Presenting

Shoplist

  • Home page

    Enables action from user by removing visual clutter that cause distraction

  • Passive guidance

    App can give tips or direction for their desired task if user takes unusual journey

  • Use of vernacular

    Translations are understood and relatable to the intended user base.

  • Product page: Intro

    1st slide has detail for the user to look at the summary and customization of the product

  • Product page: Details

    2nd slide would have more details for the users who want to know more.

  • Product page: Review

    3rd slide would have questions and review from past buyers

  • Shopping list

    Users can directly add suitable products or by going through to their page

  • Video exploration

    Users can look about bite sized videos of products and buy the featured product

  • Highlight for Meaning

    Users can press to select words or jargons on pages to know what it means

  • Guided mode: Questions

    Guided mode asks user relevant questions about what they want to buy

  • Guided mode: Recommend

    The platform shows users recommendation based on answers from users

  • Guided mode: Payment

    The platform informs the users about the next step and provides them options

  • Stores on maps

    Users can see the stores near them if they want to do offline shopping

  • Store page

    Users can look at the details of a store and have options for contacting it

  • Payment help

    For older users, they can send a link to their closed ones who can pay for them

  • Home page

    Enables action from user by removing visual clutter that cause distraction

  • Passive guidance

    App can give tips or direction for their desired task if user takes unusual journey

  • Use of vernacular

    Translations are understood and relatable to the intended user base.

  • Product page: Intro

    1st slide has detail for the user to look at the summary and customization of the product

  • Product page: Details

    2nd slide would have more details for the users who want to know more.

  • Product page: Review

    3rd slide would have questions and review from past buyers

  • Shopping list

    Users can directly add suitable products or by going through to their page

  • Video exploration

    Users can look about bite sized videos of products and buy the featured product

  • Highlight for Meaning

    Users can press to select words or jargons on pages to know what it means

  • Guided mode: Questions

    Guided mode asks user relevant questions about what they want to buy

  • Guided mode: Recommend

    The platform shows users recommendation based on answers from users

  • Guided mode: Payment

    The platform informs the users about the next step and provides them options

  • Stores on maps

    Users can see the stores near them if they want to do offline shopping

  • Store page

    Users can look at the details of a store and have options for contacting it

  • Payment help

    For older users, they can send a link to their closed ones who can pay for them

Takeaways

Perception: There are always extreme user groups for a single problem and they perceive our solutions in their own contexts and understanding.

Emotions: Emotional well-being is a crucial aspect to keep in mind when building upon a solution as it helps in covering things which might be ignored.

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