Ovul
Personal healthcare
Summary
An app that is meant to cover different aspects of the menstruation cycle of women.
Strategy I UI/UX
Problem statement
Having a record of period cycle, correct knowledge of menstruation and feeling of support are some of the things that women might miss out on and it can be problematic for their wellbeing
In primary research, we executed a twofold strategy: a survey involving 27 participants aged 15 to 25, probing various menstrual cycle aspects, and an enlightening interview with a consulting homoeopath focused on rural menstrual health. Complementing this, secondary research involved meticulous exploration of articles and academic papers for credibility, alongside app analysis to benchmark, identify gaps, and assess global menstrual health advancements.
The following were the main insights from my research
Support during menstrual cycle: Users expressed a strong desire for effective support during their menstrual period, indicating a significant gap in available solutions.
Internet solution search: A majority of users resort to online solutions, often encountering misleading information. This underscored the necessity for a reliable platform.
Misconception about sustainable products: Many users held inaccurate beliefs about sustainable menstruation products, emphasizing the need for accurate and educational content.
Education focus: Countering misconceptions emerged as a central goal, driving our commitment to furnish content that empowers informed decisions.
Information reliability: Users highlighted the importance of trustworthy information, pointing towards a demand for well-informed content.
So, after researching about the space, trying to build my understanding about this space and benchmarking with the competitors...
...I built user personas to get a better understanding and mapped out ideas that could address the problem...
...I sketched out ideas on the paper, built the wireframes to bring life to the concepts and worked on the execution of the final work...
...and the following was the end result
Ovul
Takeaways
Empathising: Primary research enabled ideation in a better manner as we had information that helped us understand our users better and the problem.
Discussions: Talking about different aspects of menstruation might help women come out of the feeling that it is taboo and enable healthy discussions.